The Code for Advertising Gambling
The Advertising Standards Authority (ASA) administers the Code for Advertising Gambling, which applies to all gambling advertising in New Zealand. The Code sets rules about responsible advertising, restrictions on content that may appeal to minors, requirements for responsible gambling messaging, and prohibitions on misleading claims.
Restrictions on targeting minors
Gambling advertising must not be directed at or likely to appeal to persons under 18. This includes restrictions on placement (advertising must not appear in media primarily consumed by minors), content (no use of cartoon characters, celebrities popular with youth, or themes that appeal to children), and timing (no advertising during programmes with a significant under-18 audience).
Responsible gambling messaging
All gambling advertising must include responsible gambling messaging. This typically includes the Gambling Helpline number (0800 654 655), a reminder that gambling should be for entertainment, and a reference to available support services. The messaging must be legible and not obscured by other content.
Prohibited claims
Gambling advertising must not make misleading claims about the likelihood of winning, imply that gambling is a way to solve financial problems, suggest that skill can overcome the house edge in games of chance, or use pressure tactics to encourage gambling. Bonus offers must be advertised with clear and prominent terms.
Making a complaint about advertising
If you see gambling advertising that you believe breaches the Code, you can lodge a complaint with the ASA at asa.co.nz. The ASA will assess the complaint and, if it finds a breach, can require the advertiser to withdraw or amend the advertisement. Complaints are free to lodge and the process is straightforward.